Business

Zynga Requires Partner for US Operations

Zynga Requires Partner for US Operations

Zynga, a leading social gaming operator, is encountering problems in its efforts to launch real-money gambling as states, such as Nevada and New Jersey, legalise online gambling with conditions which favour existing casinos.

Zynga Requires Partner for US Operations

Doe to the restrictions in new online gambling bills, Zynga will need to find a partner in order to operate in the US.

Zynga operats the world’s most popular free to play poker game and has seen stocks rise 45% this year thanks to investor optimism that the company will do well with real-money online betting.

However, the new online gambling bills tend to favour existing casinos, as they often specify that operators must have a land presence within the state.

Nonetheless, the land casinos will need to partner will online operators which could provide Zynga with a good opportunity.

In states where online gambling has been legalised Zynga is able to apply for a license of to provide services to the operators. The company has already applied for a license in Nevada and the process is expected to take up to 18 months.

Even if Zynga receives its license, it will then have to seek out a partner in order to begin operating online, nonetheless, it has achieved this in the UK and there is no reason it is not possible in the US.

Business

A proud native of Montreal, James discovered his passion for the business world while studying journalism. He has written for a number of Canadian financial newspapers. Though still in his 30’s, James has seen a number of economic bubbles come and go. He followed the social bubble and thinks mobile is a revolution and not a bubble.

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