Keeping the forward momentum going the Amaya Gaming Group has once again made headlines as it announced its new iGaming partnership with Cherry AB, a major Swedish gaming business.According to the agreement, the Canadian lottery and gaming company will supply gaming content for Spilleautomater.com, Cherrycasino.com and Euroslots.com, Cherry’s three European gaming websites.
The gaming experience offered for European regions on these sites will include video poker, casino table games as well as online slots and players will be able to enjoy gambling in various languages and using multiple currencies. Mobile access is also part of the Amaya/Cherry offering.
As a result of the Amaya/Cherry announcement AGG’s stocks have risen an impressive 14% closing at CA$10.25. The Amaya dealis the latest step in the impressive history of Cherry AB which was originally a chain of restaurants founded in 1963. It was the 1973 government legislation regarding the installment of slot machines to restaurants that heralded Cherry’s involvement in the gambling industry.
Since then Cherry has been associated with providing casinos and slot machines to Eastern Europe as well as launching Europe’s biggest lottery (EuroLotto.com) among others.