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Karma Gaming Takes The Lotto to the Web

Karma Gaming Takes The Lotto to the Web

The CEO of Karma Gaming, Paul LeBlanc, recently announced that lotteries need to appeal to the youth who are interested in new forms of gambling and that they should also be available online.

Karma Gaming International specializes in web-based products within the regulated lottery industry and they are based in Halifax.

Lottery to Target Younger Audience

Karma Gaming is looking to move lotteries online so they can appeal to younger customers.

They also recently announced that they will create over 26 full-time jobs over the next three years and will also be expanding into Moncton.

According to LeBlanc, the reason that most lottery winners are elderly is that the average age of a lottery player is between 50 and 64 years of age.

He went on to say that the youth is more interested in socializing, gambling online, listening to music and watching movies online and for this reason, bingo games and traditional lottery games have no appeal.

LeBlanc stated that in order to make lottery games more appealing to the youth, they would need to introduce gambling into popular games such as Candy Crush or Angry Birds.

Statistically, only 1% of gambling revenue in the U.S. comes from online products, whereas in the U.K., this number is at 40%.

In order for lotteries to survive, LeBlanc stated that they will need to do more than simply sell tickets online such as GeoSweep did.

The Atlantic Lottery Corporation invested $8.7 million into GeoSweep which was an online lottery where players could pick locations or ‘geos’ in Atlantic Canada instead of numbers.

GeoSweep was unsuccessful and in fact, it never paid out the $250,000 daily grand prize in over a year.

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A proud native of Montreal, James discovered his passion for the business world while studying journalism. He has written for a number of Canadian financial newspapers. Though still in his 30’s, James has seen a number of economic bubbles come and go. He followed the social bubble and thinks mobile is a revolution and not a bubble.

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